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13 Feb 2026

Start : 09h00
Duration : 9h

The Cité du Vin's 10th anniversary!

This event consists of a single session at 9 a.m. When making your reservation, after selecting the date, you will also need to select the time slot. To confirm your selection, the time slot (9 a.m.) must be displayed in green.

The event will take place in the Cité du Vin Auditorium. You can also follow it online by registering on Zoom.


To mark its 10th anniversary, the Cité du Vin is organising a public symposium to examine the role of culture in supporting change in the wine sector.

Culture plays a key role in the world of wine: it transmits knowledge, promotes heritage, opens up dialogue with local areas and inspires new narratives.

Discussions will focus on three key issues: enhancing the sector's appeal in a context of profound change, forging partnerships between culture, tourism, the wine industry and regional public policy, and renewing forms of mediation to support the ecological and societal transitions of wine.

The event will bring together experts, researchers, inter-professional organisations, elected officials and cultural actors to exchange views and identify concrete courses of action.

Under the patronage of: the International Organisation of Vine and Wine – OIV

Hosted and moderated by: Claudia FERRAZZI, founder and chair of the Viarte agency

Under the sarcastic gaze of cartoonist URBS

In partnership with: Iter Vitis, ANEV (National Association of Wine and Vineyard Elected Representatives), AREV (Assembly of European Wine-producing Regions)

PROGRAMME

The programme is still being finalised. It will be regularly updated on this page.

8:30 am

Welcoming coffee

9:00 am - 9:15 am

Opening of the symposium by John Barker, Director General of the International Organisation of Vine and Wine (OIV)

9:15 am - 9:45 am

Introduction by Pascaline Lepeltier, Meilleur Ouvrier de France, Meilleure Sommelière de France, and philosopher.

9:45 a.m. - 11 a.m.

Part 1 - Wine as a cultural and social product

11:30 a.m. - 3:30 p.m.

Part 2 - Wine and culture in the region (France and Europe)

A lunch break is scheduled from 1:00 p.m. to 2:00 p.m.

4:00 p.m. - 5:30 p.m.

Part 3 - New narratives

A closing tasting is scheduled at the end of the symposium.

9:00–9:15 a.m.: Opening of the conference

Sylvie Cazes, President of the Foundation for Wine Culture and Civilisation.

Bernard Farges, President of the National Committee of Interprofessional Organisations for Wines with Designation of Origin and Geographical Indication (CNIV).

Jérôme Sourrisseau, Vice-President of the National Association of Elected Representatives for Vineyards and Wine (ANEV).

Maylis Descazeaux, Regional Director of Cultural Affairs for the Nouvelle-Aquitaine region

9:15–9:45 a.m.: Introduction

Pascaline Lepeltier, Meilleur Ouvrier de France, Meilleure Sommelière de France, and philosopher.

9:45am - 11am: Part 1 - Wine as a cultural and social product

9:45am - 10:05am: Wine, crises and resilience

Olivier Jacquet, Research Engineer in Contemporary History and Project Manager at the UNESCO Chair in Wine Cultures and Traditions at the University of Burgundy.

10:05–10:25: Wine: is it time to reinvent the imagery?

Véronique Lemoine, scientific curator of the permanent exhibition at the Cité du Vin and scientific manager of the Foundation for Wine Culture and Civilisations, Bordeaux.

10:25am - 10:45am: Culture as a support for the wine industry: what role for museums?

Laure Ménétrier, Director of the Champagne Wine and Regional Archaeology Museum in Epernay.

10:45am-11am: Q&A

11am-11:30am: Break

11:30 a.m. - 3:30 p.m.: Part 2 - Wine and culture in the region (France and Europe)

11:30 a.m. - 12 p.m.: Cultural routes in France and Europe

Emanuela Panke, President of Iter Vitis, Les chemins de la vigne, cultural route of the Council of Europe.

12:00pm - 12:45pm: Wine culture stakeholders in France and Europe - Round table with:

Edouard Mognetti, Director of the Cité des Climats et Vins de Bourgogne

Vanessa Ferey, museologist, Director of the Association Les Savoir-Faire du Cognac

Carmen Bengoechea, Director of Customer Relations at the Vivanco Museum of Wine Culture

Philippe Massol, Director of the Cité du Vin in Bordeaux

12:45pm - 1pm: Q&A


1pm - 2pm: Free-time for lunch break


2:30pm - 3:15pm: How do cultural, educational and tourism policies support the industry? – Round table with

Brigitte Bloch, Bordeaux City Councillor for Tourism and Wine Economy

Raphaël Dupin, Director of Cap Sciences

Joël Boueilh, President of Plaimont and Vignerons Coopérateurs de France

Nathalie Kaltenbach, President of Iter Vitis France, Mayor, Councillor for Alsace and President of Alsace Destination Tourisme

3.15pm - 3.30pm: Q&A

3.30pm - 4pm: Coffee break

4:00 p.m. - 5:30 p.m.: Part 3 - New narratives

4:00 p.m. - 4:20 p.m.: Towards new ways of consuming wine

Gaspard Jaboulay, Director of Qualitative Studies - Opinion and Business Strategy Department, French Institute of Public Opinion (IFOP).

4:20pm - 4:40pm: New images of wine

Krystel Lepresle, General Delegate of Vin et Société

4:40pm - 4:55pm: Q&A

4:55pm - 5:25pm: Closing remarks

Marion Demossier, Professor of Social and Cultural Anthropology, University of Southampton, qualified member of the International Organisation of Vine and Wine (OIV).

5:30pm: Closing of the symposium and wine tasting

Télécharger le programme

About the participants

Under the patronage of

In partnership with