Symposium: Is there a future for wine without culture?

To mark its 10th anniversary, the Cité du Vin is organising a public symposium to examine the role of culture in supporting change in the wine sector.

Culture plays a key role in the world of wine: it transmits knowledge, promotes heritage, opens up dialogue with local areas and inspires new narratives.

Discussions will focus on three key issues: enhancing the sector's appeal in a context of profound change, forging partnerships between culture, tourism, the wine industry and regional public policy, and renewing forms of mediation to support the ecological and societal transitions of wine.

The event will bring together experts, researchers, inter-professional organisations, elected officials and cultural actors to exchange views and identify concrete courses of action.

Under the patronage of: the International Organisation of Vine and Wine – OIV

Hosted and moderated by: Claudia FERRAZZI, founder and chair of the Viarte agency

Under the sarcastic gaze of cartoonist URBS

In partnership with: Iter Vitis, ANEV (National Association of Wine and Vineyard Elected Representatives), AREV (Assembly of European Wine-producing Regions)